<?xml version="1.0" encoding="UTF-8"?><?xml-stylesheet type="text/xsl" href="//site.trevant.com/wp-content/plugins/wordpress-seo/css/main-sitemap.xsl"?>
<urlset xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xmlns:image="http://www.google.com/schemas/sitemap-image/1.1" xsi:schemaLocation="http://www.sitemaps.org/schemas/sitemap/0.9 http://www.sitemaps.org/schemas/sitemap/0.9/sitemap.xsd http://www.google.com/schemas/sitemap-image/1.1 http://www.google.com/schemas/sitemap-image/1.1/sitemap-image.xsd" xmlns="http://www.sitemaps.org/schemas/sitemap/0.9">
	<url>
		<loc>https://site.trevant.com/glossary/term</loc>
		<lastmod>2026-02-12T18:41:40+00:00</lastmod>
	</url>
	<url>
		<loc>https://site.trevant.com/glossary/term/dayparting</loc>
		<lastmod>2024-05-07T16:16:35+00:00</lastmod>
	</url>
	<url>
		<loc>https://site.trevant.com/glossary/term/mta-multi-touch-attribution</loc>
		<lastmod>2024-09-17T22:32:16+00:00</lastmod>
	</url>
	<url>
		<loc>https://site.trevant.com/glossary/term/mmm-media-mix-modeling</loc>
		<lastmod>2024-09-17T22:38:58+00:00</lastmod>
	</url>
	<url>
		<loc>https://site.trevant.com/glossary/term/igc-influencer-generated-content</loc>
		<lastmod>2024-09-23T19:25:29+00:00</lastmod>
	</url>
	<url>
		<loc>https://site.trevant.com/glossary/term/cpp-cost-per-purchase</loc>
		<lastmod>2024-09-25T15:03:13+00:00</lastmod>
	</url>
	<url>
		<loc>https://site.trevant.com/glossary/term/cpm</loc>
		<lastmod>2024-09-25T15:20:59+00:00</lastmod>
	</url>
	<url>
		<loc>https://site.trevant.com/glossary/term/average-order-value-aov</loc>
		<lastmod>2024-09-25T15:23:06+00:00</lastmod>
	</url>
	<url>
		<loc>https://site.trevant.com/glossary/term/cost-per-engagement-cpe</loc>
		<lastmod>2024-10-21T15:17:14+00:00</lastmod>
	</url>
	<url>
		<loc>https://site.trevant.com/glossary/term/cost-per-video-completion-cpvc</loc>
		<lastmod>2024-10-21T15:20:14+00:00</lastmod>
	</url>
	<url>
		<loc>https://site.trevant.com/glossary/term/engagement-rate-er-or-eng-rate</loc>
		<lastmod>2024-10-21T15:23:18+00:00</lastmod>
	</url>
	<url>
		<loc>https://site.trevant.com/glossary/term/initiate-checkout-rate-icr</loc>
		<lastmod>2024-10-21T15:28:34+00:00</lastmod>
	</url>
	<url>
		<loc>https://site.trevant.com/glossary/term/micro-influencer</loc>
		<lastmod>2024-10-22T16:38:29+00:00</lastmod>
	</url>
	<url>
		<loc>https://site.trevant.com/glossary/term/mega-influencer</loc>
		<lastmod>2024-10-22T16:52:25+00:00</lastmod>
	</url>
	<url>
		<loc>https://site.trevant.com/glossary/term/mid-tier-influencer</loc>
		<lastmod>2024-10-22T16:58:20+00:00</lastmod>
	</url>
	<url>
		<loc>https://site.trevant.com/glossary/term/retail-media-network-on-site-placement</loc>
		<lastmod>2024-10-25T15:37:28+00:00</lastmod>
	</url>
	<url>
		<loc>https://site.trevant.com/glossary/term/retail-media-network-rmn-off-site-placement</loc>
		<lastmod>2024-10-25T15:56:58+00:00</lastmod>
	</url>
	<url>
		<loc>https://site.trevant.com/glossary/term/spark-ads</loc>
		<lastmod>2024-10-25T16:02:54+00:00</lastmod>
	</url>
	<url>
		<loc>https://site.trevant.com/glossary/term/retail-media-network-rmn</loc>
		<lastmod>2024-10-25T16:07:10+00:00</lastmod>
	</url>
	<url>
		<loc>https://site.trevant.com/glossary/term/user-generated-content-ugc</loc>
		<lastmod>2024-10-25T16:08:24+00:00</lastmod>
	</url>
	<url>
		<loc>https://site.trevant.com/glossary/term/cost-per-add-to-cart-cpatc</loc>
		<lastmod>2024-10-25T16:17:20+00:00</lastmod>
	</url>
	<url>
		<loc>https://site.trevant.com/glossary/term/cost-per-install-cpi</loc>
		<lastmod>2024-10-25T16:17:36+00:00</lastmod>
	</url>
	<url>
		<loc>https://site.trevant.com/glossary/term/cost-per-view-cpv</loc>
		<lastmod>2024-10-25T16:19:46+00:00</lastmod>
	</url>
	<url>
		<loc>https://site.trevant.com/glossary/term/conversion-rate-cvr</loc>
		<lastmod>2024-10-25T16:24:48+00:00</lastmod>
	</url>
	<url>
		<loc>https://site.trevant.com/glossary/term/frequency</loc>
		<lastmod>2024-10-25T16:26:20+00:00</lastmod>
	</url>
	<url>
		<loc>https://site.trevant.com/glossary/term/link-click-through-rate-lctr</loc>
		<lastmod>2024-10-25T16:27:43+00:00</lastmod>
	</url>
	<url>
		<loc>https://site.trevant.com/glossary/term/return-on-ad-spend-roas</loc>
		<lastmod>2024-10-25T16:29:49+00:00</lastmod>
	</url>
	<url>
		<loc>https://site.trevant.com/glossary/term/share-of-voice-sov</loc>
		<lastmod>2024-10-25T16:31:57+00:00</lastmod>
	</url>
	<url>
		<loc>https://site.trevant.com/glossary/term/video-completion-rate-vcr</loc>
		<lastmod>2024-10-25T16:33:27+00:00</lastmod>
	</url>
	<url>
		<loc>https://site.trevant.com/glossary/term/view-through-rate-vtr</loc>
		<lastmod>2024-10-25T16:35:54+00:00</lastmod>
	</url>
	<url>
		<loc>https://site.trevant.com/glossary/term/cost-per-link-click-cplc</loc>
		<lastmod>2024-10-25T16:38:21+00:00</lastmod>
	</url>
	<url>
		<loc>https://site.trevant.com/glossary/term/ctv-connected-tv</loc>
		<lastmod>2024-11-18T16:59:06+00:00</lastmod>
	</url>
	<url>
		<loc>https://site.trevant.com/glossary/term/linear-tv</loc>
		<lastmod>2024-11-18T17:09:09+00:00</lastmod>
	</url>
	<url>
		<loc>https://site.trevant.com/glossary/term/aspect-ratio</loc>
		<lastmod>2024-11-18T17:20:31+00:00</lastmod>
	</url>
	<url>
		<loc>https://site.trevant.com/glossary/term/wca-website-custom-audience</loc>
		<lastmod>2024-11-18T17:29:34+00:00</lastmod>
	</url>
	<url>
		<loc>https://site.trevant.com/glossary/term/meta-moment-maker</loc>
		<lastmod>2024-12-02T16:15:46+00:00</lastmod>
	</url>
	<url>
		<loc>https://site.trevant.com/glossary/term/topview-ad-format</loc>
		<lastmod>2024-12-02T16:26:46+00:00</lastmod>
	</url>
	<url>
		<loc>https://site.trevant.com/glossary/term/premiere-spotlight</loc>
		<lastmod>2024-12-02T16:37:20+00:00</lastmod>
	</url>
	<url>
		<loc>https://site.trevant.com/glossary/term/pmax-performance-max</loc>
		<lastmod>2024-12-09T16:28:14+00:00</lastmod>
	</url>
	<url>
		<loc>https://site.trevant.com/glossary/term/sponsored-ads</loc>
		<lastmod>2024-12-09T16:45:11+00:00</lastmod>
	</url>
	<url>
		<loc>https://site.trevant.com/glossary/term/cp1kr-cost-per-one-thousand-reach</loc>
		<lastmod>2025-03-12T18:18:07+00:00</lastmod>
	</url>
	<url>
		<loc>https://site.trevant.com/glossary/term/macro-influencer</loc>
		<lastmod>2025-04-08T22:08:58+00:00</lastmod>
	</url>
	<url>
		<loc>https://site.trevant.com/glossary/term/lookalike-audience-lal</loc>
		<lastmod>2025-04-11T19:30:51+00:00</lastmod>
	</url>
	<url>
		<loc>https://site.trevant.com/glossary/term/baby-boomers</loc>
		<lastmod>2025-04-11T19:34:19+00:00</lastmod>
	</url>
	<url>
		<loc>https://site.trevant.com/glossary/term/bls-brand-lift-study</loc>
		<lastmod>2025-04-11T19:34:46+00:00</lastmod>
	</url>
	<url>
		<loc>https://site.trevant.com/glossary/term/cls-conversion-lift-study</loc>
		<lastmod>2025-04-11T19:35:06+00:00</lastmod>
	</url>
	<url>
		<loc>https://site.trevant.com/glossary/term/creator</loc>
		<lastmod>2025-04-11T19:35:26+00:00</lastmod>
	</url>
	<url>
		<loc>https://site.trevant.com/glossary/term/demand-side-platform-dsp</loc>
		<lastmod>2025-04-11T19:35:47+00:00</lastmod>
	</url>
	<url>
		<loc>https://site.trevant.com/glossary/term/generation-z</loc>
		<lastmod>2025-04-11T19:36:06+00:00</lastmod>
	</url>
	<url>
		<loc>https://site.trevant.com/glossary/term/generation-x</loc>
		<lastmod>2025-04-11T19:36:24+00:00</lastmod>
	</url>
	<url>
		<loc>https://site.trevant.com/glossary/term/influencer</loc>
		<lastmod>2025-04-11T19:36:51+00:00</lastmod>
	</url>
	<url>
		<loc>https://site.trevant.com/glossary/term/millennials</loc>
		<lastmod>2025-04-11T19:37:09+00:00</lastmod>
	</url>
	<url>
		<loc>https://site.trevant.com/glossary/term/nano-influencer</loc>
		<lastmod>2025-04-11T19:37:28+00:00</lastmod>
	</url>
	<url>
		<loc>https://site.trevant.com/glossary/term/add-to-cart-rate-atcr</loc>
		<lastmod>2025-04-22T16:29:21+00:00</lastmod>
	</url>
	<url>
		<loc>https://site.trevant.com/glossary/term/audience-penetration</loc>
		<lastmod>2025-04-22T16:31:02+00:00</lastmod>
	</url>
	<url>
		<loc>https://site.trevant.com/glossary/term/product-seeding</loc>
		<lastmod>2025-07-29T17:22:39+00:00</lastmod>
	</url>
	<url>
		<loc>https://site.trevant.com/glossary/term/algorithm</loc>
		<lastmod>2025-07-29T17:29:38+00:00</lastmod>
	</url>
	<url>
		<loc>https://site.trevant.com/glossary/term/bounce-rate</loc>
		<lastmod>2025-07-29T17:32:52+00:00</lastmod>
	</url>
	<url>
		<loc>https://site.trevant.com/glossary/term/live-streaming</loc>
		<lastmod>2025-07-29T17:36:00+00:00</lastmod>
	</url>
	<url>
		<loc>https://site.trevant.com/glossary/term/influencer-marketing</loc>
		<lastmod>2025-07-29T17:37:37+00:00</lastmod>
	</url>
	<url>
		<loc>https://site.trevant.com/glossary/term/creator-generated-content</loc>
		<lastmod>2025-07-29T17:39:13+00:00</lastmod>
	</url>
	<url>
		<loc>https://site.trevant.com/glossary/term/whitelisting</loc>
		<lastmod>2025-07-29T17:40:27+00:00</lastmod>
	</url>
	<url>
		<loc>https://site.trevant.com/glossary/term/ad-recall-lift</loc>
		<lastmod>2025-07-29T17:42:38+00:00</lastmod>
	</url>
	<url>
		<loc>https://site.trevant.com/glossary/term/customer-relationship-management-crm</loc>
		<lastmod>2025-07-29T17:44:22+00:00</lastmod>
	</url>
	<url>
		<loc>https://site.trevant.com/glossary/term/learning-limited</loc>
		<lastmod>2025-07-29T17:49:48+00:00</lastmod>
	</url>
	<url>
		<loc>https://site.trevant.com/glossary/term/evergreen</loc>
		<lastmod>2025-07-29T17:51:37+00:00</lastmod>
	</url>
	<url>
		<loc>https://site.trevant.com/glossary/term/learning-phase</loc>
		<lastmod>2025-07-29T17:51:59+00:00</lastmod>
	</url>
	<url>
		<loc>https://site.trevant.com/glossary/term/tentpole</loc>
		<lastmod>2025-07-29T17:55:49+00:00</lastmod>
	</url>
	<url>
		<loc>https://site.trevant.com/glossary/term/organic-social</loc>
		<lastmod>2025-07-29T17:58:33+00:00</lastmod>
	</url>
	<url>
		<loc>https://site.trevant.com/glossary/term/paid-social</loc>
		<lastmod>2025-07-29T18:03:45+00:00</lastmod>
	</url>
	<url>
		<loc>https://site.trevant.com/glossary/term/search-engine-optimization</loc>
		<lastmod>2025-07-29T18:07:58+00:00</lastmod>
	</url>
	<url>
		<loc>https://site.trevant.com/glossary/term/search-engine-marketing-sem</loc>
		<lastmod>2025-07-29T18:12:25+00:00</lastmod>
	</url>
	<url>
		<loc>https://site.trevant.com/glossary/term/boosted-ads</loc>
		<lastmod>2025-07-29T18:18:00+00:00</lastmod>
	</url>
	<url>
		<loc>https://site.trevant.com/glossary/term/amplification</loc>
		<lastmod>2025-07-29T18:19:42+00:00</lastmod>
	</url>
	<url>
		<loc>https://site.trevant.com/glossary/term/category-takeover</loc>
		<lastmod>2025-07-29T18:24:37+00:00</lastmod>
	</url>
	<url>
		<loc>https://site.trevant.com/glossary/term/advantage-suite</loc>
		<lastmod>2025-07-29T18:27:25+00:00</lastmod>
	</url>
	<url>
		<loc>https://site.trevant.com/glossary/term/x-trend-takeover</loc>
		<lastmod>2025-07-29T18:45:47+00:00</lastmod>
	</url>
	<url>
		<loc>https://site.trevant.com/glossary/term/catalog-powered-shopping-lens</loc>
		<lastmod>2025-07-29T18:48:56+00:00</lastmod>
	</url>
	<url>
		<loc>https://site.trevant.com/glossary/term/attribution-window</loc>
		<lastmod>2025-07-29T18:50:30+00:00</lastmod>
	</url>
	<url>
		<loc>https://site.trevant.com/glossary/term/search-keyword-or-search-term</loc>
		<lastmod>2025-07-29T19:16:05+00:00</lastmod>
	</url>
	<url>
		<loc>https://site.trevant.com/glossary/term/brand-safety</loc>
		<lastmod>2025-07-29T19:18:53+00:00</lastmod>
	</url>
	<url>
		<loc>https://site.trevant.com/glossary/term/online-video-olv</loc>
		<lastmod>2025-07-29T21:01:56+00:00</lastmod>
	</url>
	<url>
		<loc>https://site.trevant.com/glossary/term/cost-per-click-cpc</loc>
		<lastmod>2025-07-31T20:32:44+00:00</lastmod>
	</url>
	<url>
		<loc>https://site.trevant.com/glossary/term/cost-per-acquisition-cpa</loc>
		<lastmod>2026-02-11T19:40:04+00:00</lastmod>
	</url>
	<url>
		<loc>https://site.trevant.com/glossary/term/product-seeding-2</loc>
		<lastmod>2026-02-11T19:40:37+00:00</lastmod>
	</url>
	<url>
		<loc>https://site.trevant.com/glossary/term/paid-partnership</loc>
		<lastmod>2026-02-11T19:40:48+00:00</lastmod>
	</url>
	<url>
		<loc>https://site.trevant.com/glossary/term/unboxing-content</loc>
		<lastmod>2026-02-11T19:40:57+00:00</lastmod>
	</url>
	<url>
		<loc>https://site.trevant.com/glossary/term/organic-reach</loc>
		<lastmod>2026-02-11T19:41:06+00:00</lastmod>
	</url>
	<url>
		<loc>https://site.trevant.com/glossary/term/paid-reach</loc>
		<lastmod>2026-02-11T19:41:21+00:00</lastmod>
	</url>
	<url>
		<loc>https://site.trevant.com/glossary/term/click-through-rate-ctr-2</loc>
		<lastmod>2026-02-11T19:41:42+00:00</lastmod>
	</url>
	<url>
		<loc>https://site.trevant.com/glossary/term/call-to-action-cta-2</loc>
		<lastmod>2026-02-11T19:45:23+00:00</lastmod>
	</url>
	<url>
		<loc>https://site.trevant.com/glossary/term/brand-ambassador-2</loc>
		<lastmod>2026-02-11T19:46:25+00:00</lastmod>
	</url>
	<url>
		<loc>https://site.trevant.com/glossary/term/affiliate-marketing-2</loc>
		<lastmod>2026-02-11T19:47:42+00:00</lastmod>
	</url>
	<url>
		<loc>https://site.trevant.com/glossary/term/earned-media-value-emv</loc>
		<lastmod>2026-02-11T19:48:54+00:00</lastmod>
	</url>
	<url>
		<loc>https://site.trevant.com/glossary/term/customer-acquisition-cost-cac</loc>
		<lastmod>2026-02-11T19:54:11+00:00</lastmod>
	</url>
	<url>
		<loc>https://site.trevant.com/glossary/term/customer-lifetime-value-clv</loc>
		<lastmod>2026-02-12T18:41:40+00:00</lastmod>
	</url>
</urlset>
<!-- XML Sitemap generated by Yoast SEO -->